Loggia Portfolio Studio. Websites and portfolios, designed around you.

Custom websites, digital portfolios and brand identities for professionals and growing businesses.

Type a name and watch the dot design it.

Loggia is a portfolio studio. Each project is led from concept to launch, covering positioning and storytelling, visual identity, site design and development, so the finished site reflects the client's own brand.

loggia /ˈlɒdʒ(i)ə/, noun, from Italian
A gallery or room with one side open to the air, set behind a row of arches. It is the covered space where a building meets the street. A portfolio site does the same job for a person or a business.
PortfoliosBusinessesIdentities
Services

Three ways to work together.

Scroll, swipe or use the arrow keys to step through each arch.

i.

Personal portfolio sites

For founders, athletes, creatives and professionals whose story deserves more than a template. A site shaped around who you are, with one signature moment people remember.

  • Positioning & copy
  • Custom design
  • Signature interaction
  • Build & launch
ii.

Small-business websites

For practices, studios and growing companies. A clear, fast site that explains what you do, shows the work and turns visitors into conversations.

  • Structure & messaging
  • Design & development
  • Enquiry flow
  • Search & sharing
iii.

Brand identity

A wordmark, palette and type system built to hold together from a business card to a homepage, with a short guide so it stays consistent.

  • Wordmark
  • Colour & typography
  • Brand guidelines

Built from your story, not from a template.

Every site starts with a conversation about you and ends with one signature moment made only for you, like the dot that drew our name. You click through it on your own phone long before launch, and one person carries it from the first idea to the live site.

  1. i.

    Positioning & storytelling

    We start with who you are, who the site is for and what it should make them do. That becomes the outline and the words.

  2. ii.

    Visual identity

    Type, colour and the signature idea that makes the site yours. For brand projects this is where the wordmark is drawn.

  3. iii.

    Site design

    Every page designed and reviewed as a live prototype you can click through on your own phone, not a static mockup.

  4. iv.

    Development & launch

    Built by hand, fast on every device, with search, sharing images and analytics set up before it goes live on your domain.

Every site opens with one moment of its own.

Each project gets a signature interaction designed for that client. Here is what opens each one.

The oscarrashed.com homepage: a large name set behind a cut-out photo of a tennis player mid-swing

Oscar Rashed

Personal portfolio · oscarrashed.com

A monochrome site where his name sits behind his own cut-out photograph.

An illustrated desk by a window with a laptop, a record, a tennis racket and pinned postcards

Scaro's World

Interactive portfolio

An illustrated desk you explore. Every object opens a part of the story.

BLOOM

Advisory practice · Barcelona

An advisory firm for culture change, internal communications and organisational transformation.

The novatrailco.com homepage: the headline Powered by us beside a 3D kinetic floor tile on springs

Novatrail

Startup website · novatrailco.com

Opens on a 3D energy tile that visitors can rotate and step on.

The Concrete Investments logo over the Brandenburg Gate at night and glass towers seen from belowComing soon

Concrete Investments

Real-estate portfolio · Geneva

An interactive portfolio that maps the firm's projects across Europe.

Portrait of Oscar Rashed
“Everyone has a story worth telling in their own way.”

I've lived in a lot of different worlds: tennis courts, startup pitches, a real-estate office in Geneva. Moving between them, I wanted a place of my own, so I built one. That's how Loggia started.

Building it, I realised everyone has a story to share. There's a short answer for everything, but we all deserve the time and the space to say who we are, in our own way. That's what Loggia is for.

Oscar RashedFounder, Loggia

Start with a conversation.

Tell me a little about you and what you need. I'll reply with a few questions and a first idea.

Or write directly orashed@zagmail.gonzaga.edu